Retail

Industry

Going Digital in the Retail Industry

Use these assets to relate the industry business value of APIs and Apigee to a diverse set of prospects that span business and IT

Deliver delightful shopping experiences, improve store operations and unlock new revenue channels with an API-first architecture built on Google Cloud’s Apigee

Challenge

Digital transformation is one of the most important topics facing retail today. The retail sector is highly competitive and digital is rapidly changing the industry. The digital consumer has changed the face of retail, putting pressure on brands to adapt to this transformation. 

Big Data, Retail is a business sector that can gleam large swaths of data from the general population. Collection of big data is not new — retailers have been doing it for decades and some of the smartest have been acting on the info for years
Same Day Delivery, Only companies with huge revenue streams can afford to invest in the service at this point — Amazon and eBay for example. The high costs of the service make it difficult to provide at low cost and still remain profitable.
Digital Wallets, There are case studies for success — Walgreens and Burberry —and customer interest in strong. Biggest challenge is that CIOs have a lot of other things on their plate right now with security in POS and EMV mandate.
Content Driving Commerce, The idea of supporting a commerce experience by leveraging editorial content is a case of diminishing returns. The only way to successfully generate revenue through content is with targeted advertising.
Wearables, The numbers and statistics show a modest opportunity. The market it young and uncertain but industries such as hospitality are showing promise, due to the limited time use and specific purpose — i.e., the Disney Band.
Omni-Channel, When there is demand there are results. Despite the overwhelming success of cross-channel initiatives there are still challenges. Endless aisle, in-store pickup, shop from store, inventory visibility, mobile POS all take time and significant investment to do right — if you are going to do it, it must be done right.

Expose key services via APIs that can be consumed across all digital channels


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Value

Retailers are operating in an economic environment that is described by most as ‘challenging’ and as customer expectations shift, companies are forced to adapt. 

The digital consumer has changed the face of retail, putting pressure on brands to adapt to this transformation, respond to changing behavior and keep up with these changes. Many of the retailers we interviewed recognize…

Go To Market Assets

High level Apigee industry specific sales plays and guides to give partner account executives ability to joint sell the retail solution.

Apigee Retail Experiencee

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Opportunities and Industry Trends

For retail opportunities, the ability to provide executive and line of business managers ROI and business values, executive summaries is important to provide the expertise and know how of their business.

Apigee Retail Sales Play with GCP

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Industry Demos

For retail opportunities, the ability to demonstrate features and value to executive and line of business managers ROI and business values, demo assets is important to show the value, expertise and know how of their business.

AppSheet - Asset Inventory

You can request more supplies, connect with suppliers, and initiate requests for services directly from the app.

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Customer References and Guides

Use the customer references as a tool to get the opportunity to commit to the next phase of the sales process. Include are key references in the retail industry of top clients using our platform.

Magazine Luiza

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